This year’s “It” demographic called “low-information voters.” are the opposite of the media-saturated, and Gawd forbid being branded “elitist” voters. Next week’s NEWSWEEK says these voters are, in campaign parlance, “swayable”—undecided and looking for a candidate to believe in. They have been a category to be quested since at least 1991 when the group was reportedly first labeled.

Like almost everything else political campaigning has it fads, and one of the most current is labeling sub-clusters, i.e., soccer moms, etc. so micro-targeting technologies can be peddled to politicians seeking the silver bullet to slay their blood sucking opponent.

NEWSWEEK authors Suzanne Smalley and Sarah Kliff snidely argue their views that these– largely working class stiffs, not particularly well educated—at least in the campus sense and without time or inclination to google the latest insta-poll and hence are “emotional” voters attracted to or offended by a weeping Hillary or Barack’s infamous “bitter” comment but, absent “real” information on issues. Smalley and Kliff write from NEWSWEEK’S West 57^th Street New York City digs talking about what is going on in that great flyover wasteland west of the Hudson River.

It is in that largely latte-less America, in places like Ohio, where the November presidential election will turn upon the backs of those gun-clutching God nuts Obama named.. NEWSWEEK’s circularion is a bit under 3 million, and while it still brags We’re number two (behind TIME by about a million. As died-in-the-wool elitist Smalley and Kliff know about snootiness but it is little more than a waste of ink and of little interest to would-be subscribers

Last 5 posts by Richard Cochrane

• Not Quit in Hillary – June 2nd, 2008
• Obama Trinity Speech Disingenuous and Duplicitous – June 1st, 2008
• Al Qaeda Strategically Defeated – May 31st, 2008
• It’s Not As Black and White As It Is Black And White. – May 31st, 2008
• Same-sex Marriage and Abortion To Be on California’s Fall Ballot – May 31st, 2008